Agency news

Dentsu India names Santosh Mishra Managing Partner for client management.

Santosh Mishra will work with South Asia COO Ajay Gupte on client relationships. His remit connects media, creative, data and technology teams. He joins from Wavemaker, where he led digital work as a managing partner.

WPP opens a London production hub combining AI and virtual studios.

Devon’s Point brings virtual production, modular stages and post-production into one East London facility. WPP says the site will also support creator shoots and training. The announcement describes production capabilities, rather than measured campaign results.

Dentsu India launches Performance Studio, combining creative production and media.

Nestlé selects WPP to coordinate content operations across Greater China.

The partnership covers content operations for Nestlé brands in Greater China, alongside existing creative and media partners. WPP plans to coordinate production through its Wuxi hub. The stated annual content volume is a target for the model, not a reported outcome.

Dentsu announces plans for a Dentsu Soken joint venture with ITOCHU.

Dutch sports agency SportVibes joins Havas Play through acquisition.

Havas acquires Barcelona experiential marketing agency MUT.

WPP outlines expansion plans for its AI-focused Enterprise Solutions business.

WPP announces a pilot integrating Meta’s creative optimisation tool into WPP Open.

WPP Enterprise Solutions signs an AWS agreement focused on deploying AI agents.

Havas takes a majority stake in US culture agency Archrival.

WPP introduces HEX to develop creative talent for AI-era work.

WPP creates a São Paulo-based operation for Natura and Avon communications.

Publicis and Microsoft expand their partnership around AI-powered marketing.

Publicis announces an agreement to acquire sports and culture agency 160over90.

Publicis acquires AdgeAI to expand creative performance measurement.

Dentsu appoints Chris Ernst to lead its Australian media practice.

Dentsu launches its connected data and technology operating system in India.

WPP opens its first Brazilian campus in São Paulo.

German communications consultancy Gauly joins H/Advisors following Havas investment.

Publicis announces an agreement to acquire Singapore-founded influencer agency HEPMIL.

Publicis Health announces plans to acquire New Jersey-based p-value Group.

Publicis announces an AI centre and enterprise AI factories with NVIDIA.

Havas acquires Toronto-based CRM specialist Enverta Digital.

Publicis acquires Captiv8 to expand its influencer marketing technology.